{"id":2491,"date":"2024-02-01T11:41:48","date_gmt":"2024-02-01T11:41:48","guid":{"rendered":"https:\/\/www.mgnevents.co.uk\/?p=2491"},"modified":"2025-11-19T14:22:19","modified_gmt":"2025-11-19T14:22:19","slug":"experiential-luxury-post-pandemic","status":"publish","type":"post","link":"https:\/\/www.mgnevents.co.uk\/insights\/experiential-luxury-post-pandemic\/","title":null,"content":null,"excerpt":{"rendered":"

Ultra-high net-worth individuals are increasingly choosing experiential luxury \u2013 impactful, immersive experiences \u2013 as a way of creating memories and hosting meaningful celebrations. This article by MGN Events one of the UK’s…<\/p>\n","protected":false},"author":"160","featured_media":2493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"tags":null,"class_list":["post-2491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-events"],"acf":[],"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"_wp_page_template":null,"_yoast_wpseo_primary_category":"6","_yoast_wpseo_content_score":"90","description":null,"_description":null,"apply_link":null,"_apply_link":null,"card_heading_override":null,"_card_heading_override":null,"short_bio":null,"_short_bio":null,"tag_colour":null,"_tag_colour":null,"sections_4_section_content_1_image":null,"_sections_4_section_content_1_image":null,"sections_4_section_content_1_heading":null,"_sections_4_section_content_1_heading":null,"sections_4_section_content_1_text":null,"_sections_4_section_content_1_text":null,"sections_4_section_content_1_button":null,"_sections_4_section_content_1_button":null,"tagline":null,"_tagline":null,"_yoast_wpseo_primary_case_study_type":null,"sections_12_quote":null,"_sections_12_quote":null,"sections_12_text":null,"_sections_12_text":null,"sections_12_author":null,"_sections_12_author":null,"sections_12_title":null,"_sections_12_title":null,"sections_12_optional_video_url":null,"_sections_12_optional_video_url":null,"sections_13_quote_cards_0_quote":null,"_sections_13_quote_cards_0_quote":null,"sections_13_quote_cards_0_text":null,"_sections_13_quote_cards_0_text":null,"sections_13_quote_cards_0_author":null,"_sections_13_quote_cards_0_author":null,"sections_13_quote_cards_0_title":null,"_sections_13_quote_cards_0_title":null,"sections_13_quote_cards_0_image":null,"_sections_13_quote_cards_0_image":null,"sections_13_quote_cards_0_optional_video_url":null,"_sections_13_quote_cards_0_optional_video_url":null,"sections_13_quote_cards_0_category":null,"_sections_13_quote_cards_0_category":null,"sections_13_quote_cards_1_category":null,"_sections_13_quote_cards_1_category":null,"sections_13_quote_cards_1_quote":null,"_sections_13_quote_cards_1_quote":null,"sections_13_quote_cards_1_text":null,"_sections_13_quote_cards_1_text":null,"sections_13_quote_cards_1_author":null,"_sections_13_quote_cards_1_author":null,"sections_13_quote_cards_1_title":null,"_sections_13_quote_cards_1_title":null,"sections_13_quote_cards_1_image":null,"_sections_13_quote_cards_1_image":null,"sections_13_quote_cards_1_optional_video_url":null,"_sections_13_quote_cards_1_optional_video_url":null,"sections_13_quote_cards_2_category":null,"_sections_13_quote_cards_2_category":null,"sections_13_quote_cards_2_quote":null,"_sections_13_quote_cards_2_quote":null,"sections_13_quote_cards_2_text":null,"_sections_13_quote_cards_2_text":null,"sections_13_quote_cards_2_author":null,"_sections_13_quote_cards_2_author":null,"sections_13_quote_cards_2_title":null,"_sections_13_quote_cards_2_title":null,"sections_13_quote_cards_2_image":null,"_sections_13_quote_cards_2_image":null,"sections_13_quote_cards_2_optional_video_url":null,"_sections_13_quote_cards_2_optional_video_url":null,"sections_13_quote_cards_3_category":null,"_sections_13_quote_cards_3_category":null,"sections_13_quote_cards_3_quote":null,"_sections_13_quote_cards_3_quote":null,"sections_13_quote_cards_3_text":null,"_sections_13_quote_cards_3_text":null,"sections_13_quote_cards_3_author":null,"_sections_13_quote_cards_3_author":null,"sections_13_quote_cards_3_title":null,"_sections_13_quote_cards_3_title":null,"sections_13_quote_cards_3_image":null,"_sections_13_quote_cards_3_image":null,"sections_13_quote_cards_3_optional_video_url":null,"_sections_13_quote_cards_3_optional_video_url":null,"category":null,"_category":null,"image":null,"_image":null,"quote":null,"_quote":null,"text":null,"_text":null,"_title":null,"optional_video_url":null,"_optional_video_url":null,"_menu_item_orphaned":null,"sub_menu_thumbnail":null,"_sub_menu_thumbnail":null,"preview_media_mp4":null,"_preview_media_mp4":null,"preview_media_webm":null,"_preview_media_webm":null,"preview_media_fallback_image":null,"_preview_media_fallback_image":null,"preview_media":null,"_preview_media":null,"_acf_changed":null,"fb_filesize":null,"_wp_attachment_image_alt":null,"sections_1_image_1":null,"_sections_1_image_1":null,"sections_1_image_2":null,"_sections_1_image_2":null,"sections_2_text":null,"_sections_2_text":null,"sections_3_hero_media_type":null,"_sections_3_hero_media_type":null,"sections_3_hero_video_mp4":null,"_sections_3_hero_video_mp4":null,"sections_3_hero_video_webm":null,"_sections_3_hero_video_webm":null,"sections_3_hero_video_preview_image":null,"_sections_3_hero_video_preview_image":null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an ultra-high-net-worth-individual seeking the finest experiences money can buy, you know that experiential luxury is ultimately about crafting incredible, personalised and memorable experiences that endure in the hearts and minds of everyone they touch\u00a0- and you expect the businesses that serve you to know this too.","_sections_8_section_content_0_text":"field_67df2ba54f342","sections_8_section_content":["text"],"_sections_8_section_content":"field_67df2ade4f340","sections_9_section_content_0_heading":"","_sections_9_section_content_0_heading":"field_67df2c524f356","sections_9_section_content_0_text":"If you're looking to make your next luxury event sustainable why not check out our sustainable events<\/a> page.\r\n\r\nBringing experiential luxury to parties, events and occasions is what we do. If you would like to discuss your next party or event contact our team either via the form below, on 01932 22 33 33 or by email 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min read","_reading_time":"field_67df1d9ae14e2","job_title":null,"_job_title":null,"grid_image_override":"","_grid_image_override":"field_67df2e0891fb5","sections_0_entry_sections_0_section_content":null,"_sections_0_entry_sections_0_section_content":null,"sections_0_entry_sections_1_section_content":null,"_sections_0_entry_sections_1_section_content":null,"sections_0_entry_sections":null,"_sections_0_entry_sections":null,"sections_0_numerate_section_titles":null,"_sections_0_numerate_section_titles":null,"override_related_content":"0","_override_related_content":"field_67df2dbe49bc9","sections_0_section_content_0_heading":"","_sections_0_section_content_0_heading":"field_67df2c524f356","sections_0_section_content_0_text":"As today\u2019s ultra-high-net-worth individuals, you\u2019re connoisseurs of luxury across every industry, from travel to interiors, dining and hospitality. You\u2019ve seen - and experienced - it all. Well, almost.","_sections_0_section_content_0_text":"field_67df2ba54f342","sections_0_section_content_1_image":"2496","_sections_0_section_content_1_image":"field_67df2bb44f345","sections_0_section_content_2_heading":"","_sections_0_section_content_2_heading":"field_67df2c524f356","sections_0_section_content_2_text":"According to the latest edition of \u2018The Wealth Report\u2019 commissioned by Knight Frank, the number of ultra-high-net-worth individuals (defined as those with $30m or more), around the world is predicted to grow by 27% in the next few years to 2025 taking the population to 663,483. Over the same period, the number of millionaires globally is set to rise by 41%.\r\n\r\nAs this market grows, so too does the appetite for experiential luxury; a category that goes beyond \u2018standard\u2019 ideas of luxury and seeks to create rich, dynamic and immersive experiences which evoke the senses and delight them on multiple levels. No stone is left unturned in the pursuit of this special kind of experience and there is no shortage of people willing to pay for it. Space travel is one example of experiential luxury in action, aimed at ultra-high-net-worth individuals looking for an experience that until now, money couldn\u2019t buy.\r\n\r\nHowever, it should be noted that what constitutes a luxurious experience for one person may not be for another, and so the term \u2018luxury\u2019 can be rather subjective. Moreover, it can differ greatly according to different market segments, cultural norms and the passage of time; what is considered to be luxury today will continuously change to become mainstream tomorrow.\r\n\r\nFor example, in the not-so-distant past, spas used to be considered as something of a luxury. However now they're a standard addition to every four-star hotel and included in many first-class and business airport lounges across the world. As an ultra-high-net-worth individual, a spa experience actually on board a flight<\/a> would be considered more of a luxury experience for you nowadays.","_sections_0_section_content_2_text":"field_67df2ba54f342","sections_0_section_content":["text","single_image","text"],"_sections_0_section_content":"field_67df2ade4f340","sections_0_section_content_4_heading":null,"_sections_0_section_content_4_heading":null,"sections_0_section_content_4_text":null,"_sections_0_section_content_4_text":null,"sections_0_section_content_5_type":null,"_sections_0_section_content_5_type":null,"sections_0_section_content_5_image":null,"_sections_0_section_content_5_image":null,"sections_0_section_content_6_type":null,"_sections_0_section_content_6_type":null,"sections_0_section_content_6_video_mp4":null,"_sections_0_section_content_6_video_mp4":null,"sections_0_section_content_6_video_webm":null,"_sections_0_section_content_6_video_webm":null,"sections_0_section_content_6_video_fallback_image":null,"_sections_0_section_content_6_video_fallback_image":null,"sections_0_section_content_6_video":null,"_sections_0_section_content_6_video":null,"sections_0_section_content_7_type":null,"_sections_0_section_content_7_type":null,"sections_0_section_content_7_embed":null,"_sections_0_section_content_7_embed":null,"sections_0_section_content_8_heading":null,"_sections_0_section_content_8_heading":null,"sections_0_section_content_8_text":null,"_sections_0_section_content_8_text":null,"sections_0_section_content_9_heading":null,"_sections_0_section_content_9_heading":null,"sections_0_section_content_9_quote_text":null,"_sections_0_section_content_9_quote_text":null,"sections_0_section_content_9_author":null,"_sections_0_section_content_9_author":null,"sections_0_section_content_9_author_title":null,"_sections_0_section_content_9_author_title":null,"sections_1_section_content_0_heading":"","_sections_1_section_content_0_heading":"field_67df2c524f356","sections_1_section_content_0_text":"The growth in experiential luxury across all industries is fuelled, in part, by the global impact of the pandemic in 2019\/20, which dramatically shifted both the priorities and expectations of consumers across the board. People are more conscious about where they're spending their time and money, with a desire for life experiences overtaking the desire for material goods.\r\n\r\nIn an age where everyone wants to \u2018Marie Kondo\u2019<\/a> both their living spaces and their lives, material goods alone no longer deliver the way they once did, especially not for consumers with more refined tastes (typically situated in more mature markets such as Europe and North America). Such consumers are looking for deeper and more meaningful ways to enjoy life and the success they have worked hard to achieve. And with a greater level of consciousness towards people and the planet, consumers are increasingly seeking fulfillment through experiences and not the accumulation of more things.\r\n\r\nThis can be especially true for you as an ultra-high-net-worth individual, since you\u2019ll typically already own a lot of material wealth and are likely to be looking for more meaningful experiences to enrich your life.\r\n\r\nAt the same time, many industries that were thriving before the pandemic have now experienced a downturn, such as travel and hospitality. And as with every other sector, travel and hospitality operators have had to find new ways of doing business, pivoting themselves to accommodate the new normal.","_sections_1_section_content_0_text":"field_67df2ba54f342","sections_1_section_content_1_heading":null,"_sections_1_section_content_1_heading":null,"sections_1_section_content_1_text":null,"_sections_1_section_content_1_text":null,"sections_1_section_content_2_image_1":null,"_sections_1_section_content_2_image_1":null,"sections_1_section_content_2_image_2":null,"_sections_1_section_content_2_image_2":null,"sections_1_section_content":["text","single_image","text","resource_card"],"_sections_1_section_content":"field_67df2ade4f340","numerate_section_titles":"0","_numerate_section_titles":"field_67df2aed4f341","sections_2_section_content_0_heading":"","_sections_2_section_content_0_heading":"field_67df2c524f356","sections_2_section_content_0_text":"Personalisation is the key to meeting the expectations of today\u2019s ultra-high-net-worth individuals. Done well, personalisation has the power to redefine the way in which people experience delight, to mark an occasion as momentous or to leave a lasting positive impression. It should evoke a deep and meaningful emotional connection, and leave us in no doubt that the product, service or experience was created solely for us. In this way, luxury is becoming more thoughtful and imaginative than ever before.\r\n\r\nFor any experience to have the wow factor<\/a>, it must be highly personalised and elicit that deep and meaningful emotional response. As a consumer you need to feel as if the experience is completely bespoke to you and that your expectations have not only been met, but exceeded in interesting, innovative and creative ways.\r\n\r\nAnother way to amp up the wow factor is by introducing an element of surprise into the experience. Something totally unexpected which stimulates endorphins and provokes that unmistakable \u2018wow\u2019 response.","_sections_2_section_content_0_text":"field_67df2ba54f342","sections_2_section_content_2_heading":"","_sections_2_section_content_2_heading":"field_67df2c524f356","sections_2_section_content_2_text":"For a party, imagine a set of secret \u2018reveal curtains\u2019 suddenly opening to uncover a hidden stage just as the band strikes up. A flash mob, hidden among guests, suddenly bursting into song being another example. And taking things to the next level, projection mapping technology<\/a> can be used to bring three dimensional, animated experiences to life in the real world.\r\n\r\nProjection mapping offers an undoubted \u2018wow\u2019 factor value that can be tailored to work either on a large scale or for smaller, more intimate occasions. Work any of these experiences into your event as a surprise element and you\u2019re bound to provoke the emotional response that you\u2019re looking for and give your guests an experience that they\u2019ll never forget.\r\n\r\nToday, as consumers, we value highly personalised experiences when interacting with brands and the products and services they offer. And as an ultra-high-net-worth individual seeking to enjoy exclusive and very special experiences, the importance of a highly personalised experience is key for you.\r\n\r\nIndeed, exclusivity and differentiation mean a tailored experience that cannot easily be replicated \u2013 if at all. The rarity of the product and\/or experience is what truly sets it apart.\r\n\r\nFor example, earlier this year, Rolls Royce announced that it would be building the world\u2019s most expensive car \u2013 the Boat Tail. Priced at $28 million dollars, only three will ever be made for sale. 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