{"id":2041,"date":"2025-02-10T15:45:40","date_gmt":"2025-02-10T15:45:40","guid":{"rendered":"https:\/\/www.mgnevents.co.uk\/?p=2041"},"modified":"2025-11-19T14:21:01","modified_gmt":"2025-11-19T14:21:01","slug":"4-new-luxury-event-trends","status":"publish","type":"post","link":"https:\/\/www.mgnevents.co.uk\/insights\/4-new-luxury-event-trends\/","title":null,"content":null,"excerpt":{"rendered":"<p>Discover four key event trends re-defining the concept of luxury in the world of exclusive private events. 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min read","_reading_time":"field_67df1d9ae14e2","job_title":null,"_job_title":null,"grid_image_override":"","_grid_image_override":"field_67df2e0891fb5","sections_0_entry_sections_0_section_content":null,"_sections_0_entry_sections_0_section_content":null,"sections_0_entry_sections_1_section_content":null,"_sections_0_entry_sections_1_section_content":null,"sections_0_entry_sections":null,"_sections_0_entry_sections":null,"sections_0_numerate_section_titles":null,"_sections_0_numerate_section_titles":null,"override_related_content":"0","_override_related_content":"field_67df2dbe49bc9","sections_0_section_content_0_heading":"","_sections_0_section_content_0_heading":"field_67df2c524f356","sections_0_section_content_0_text":"In an announcement in early June 2022, Ralph Lauren launched its Live On promise, which promotes its products\u2019 use and reuse. The forward-looking luxury goods brand also announced that its iconic cashmere sweater will be the first of its kind <a href=\"https:\/\/c2ccertified.org\/get-certified\" target=\"_blank\" rel=\"noopener\">Cradle to Cradle (C2C) Certified\u00ae product<\/a> \u2013 ensuring that the garment\u2019s impact on people and the planet is a positive one.\r\n\r\nRalph Lauren is part of a movement redefining the concept of luxury as an expression of sustainability, longevity and social responsibility.\r\nAnd this evolution is not confined to the luxury goods segment. Join Mike Walker, Managing Director at MGN events as he outlines 4 new and exciting event trends that are shaping the future of the private luxury events industry:","_sections_0_section_content_0_text":"field_67df2ba54f342","sections_0_section_content_1_image":null,"_sections_0_section_content_1_image":null,"sections_0_section_content_2_heading":null,"_sections_0_section_content_2_heading":null,"sections_0_section_content_2_text":null,"_sections_0_section_content_2_text":null,"sections_0_section_content":["text"],"_sections_0_section_content":"field_67df2ade4f340","sections_0_section_content_4_heading":null,"_sections_0_section_content_4_heading":null,"sections_0_section_content_4_text":null,"_sections_0_section_content_4_text":null,"sections_0_section_content_5_type":null,"_sections_0_section_content_5_type":null,"sections_0_section_content_5_image":null,"_sections_0_section_content_5_image":null,"sections_0_section_content_6_type":null,"_sections_0_section_content_6_type":null,"sections_0_section_content_6_video_mp4":null,"_sections_0_section_content_6_video_mp4":null,"sections_0_section_content_6_video_webm":null,"_sections_0_section_content_6_video_webm":null,"sections_0_section_content_6_video_fallback_image":null,"_sections_0_section_content_6_video_fallback_image":null,"sections_0_section_content_6_video":null,"_sections_0_section_content_6_video":null,"sections_0_section_content_7_type":null,"_sections_0_section_content_7_type":null,"sections_0_section_content_7_embed":null,"_sections_0_section_content_7_embed":null,"sections_0_section_content_8_heading":null,"_sections_0_section_content_8_heading":null,"sections_0_section_content_8_text":null,"_sections_0_section_content_8_text":null,"sections_0_section_content_9_heading":null,"_sections_0_section_content_9_heading":null,"sections_0_section_content_9_quote_text":null,"_sections_0_section_content_9_quote_text":null,"sections_0_section_content_9_author":null,"_sections_0_section_content_9_author":null,"sections_0_section_content_9_author_title":null,"_sections_0_section_content_9_author_title":null,"sections_1_section_content_0_heading":"","_sections_1_section_content_0_heading":"field_67df2c524f356","sections_1_section_content_0_text":"One of the most notable event trends to emerge in recent times is personalisation. In today\u2019s climate, denizens of luxury recognise that it\u2019s all about unique individual identity and reflecting a niche community, whether that\u2019s family, friends or wider society. Service companies are using data and technology to build their delivery and the <a href=\"https:\/\/www.mgnevents.co.uk\/insights\/experiential-luxury-post-pandemic\/\">experience around personal stories<\/a>. It\u2019s an increasingly baseline expectation.\r\n\r\nMGN specialise in weaving stories around our clients\u2019 vision and bringing them life in a meaningful, inspirational and memorable way. Not only have we delivered as much for corporate clients such as Ralph Lauren, but we always reflect our clients\u2019 personalities through our holistic venue styling, immersive audio-visuals, content and tech that connects people around the world, entertainment and food and beverage.\r\n\r\nA wedding reception that blends circus glamour with <a href=\"https:\/\/www.mgnevents.co.uk\/case-studies\/rocknroll-circus-comes-to-stratford-upon-avon\/\">rock n\u2019 roll<\/a> complete with thematically attired guests? Check. A celebration of <a href=\"https:\/\/www.mgnevents.co.uk\/case-studies\/3-birthday-parties-gatwick\/\">three milestone birthdays in one<\/a> that has multi-generational entertainment appeal? Check.","_sections_1_section_content_0_text":"field_67df2ba54f342","sections_1_section_content_1_heading":null,"_sections_1_section_content_1_heading":null,"sections_1_section_content_1_text":null,"_sections_1_section_content_1_text":null,"sections_1_section_content_2_image_1":null,"_sections_1_section_content_2_image_1":null,"sections_1_section_content_2_image_2":null,"_sections_1_section_content_2_image_2":null,"sections_1_section_content":["text","single_image"],"_sections_1_section_content":"field_67df2ade4f340","numerate_section_titles":"0","_numerate_section_titles":"field_67df2aed4f341","sections_2_section_content_0_heading":"","_sections_2_section_content_0_heading":"field_67df2c524f356","sections_2_section_content_0_text":"We\u2019ll continue to see a rise in human-machine interactions that blend on-screen experiences with our physical world. There\u2019s a significant move towards layering augmented reality (AR), which is powered by artificial intelligence (AI) on top of our lives. Immersive and interactive entertainment will continue to influence the event space, as well as our daily lives.\r\n\r\nWhile this approach might be more commonly seen at corporate events, our private clients are becoming increasingly tuned-in to tech. The day is coming when the technology powering our events will be personalised to guests\u2019 personalities and preferences to such an extent that they will know which song to play and which mood to set without having to be told.","_sections_2_section_content_0_text":"field_67df2ba54f342","sections_2_section_content_2_heading":null,"_sections_2_section_content_2_heading":null,"sections_2_section_content_2_text":null,"_sections_2_section_content_2_text":null,"sections_2_section_content":["text","resource_card"],"_sections_2_section_content":"field_67df2ade4f340","sections_3_section_content_0_heading":"","_sections_3_section_content_0_heading":"field_67df2c524f356","sections_3_section_content_0_text":"Not only do we live in a more interconnected world where we can reach across borders to pull people into a single event, but it\u2019s becoming increasingly important to reach across cultures. Private luxury events provide the perfect space to promote an understanding of the diverse world in which we live.\r\n\r\nOur clients are using their events as an opportunity to bring to life a culture that is meaningful to them via audio-visual media, the menu and immersive entertainment. At a recent birthday celebration, we used cutting-edge tech to evoke Marco Polo\u2019s sights, experiences and discoveries along the<a href=\"https:\/\/www.mgnevents.co.uk\/case-studies\/immersive-birthday-party-virginia-water\/\"> Silk Route<\/a>.","_sections_3_section_content_0_text":"field_67df2ba54f342","sections_3_section_content_1_heading":null,"_sections_3_section_content_1_heading":null,"sections_3_section_content_1_text":null,"_sections_3_section_content_1_text":null,"sections_3_section_content_2_tag":null,"_sections_3_section_content_2_tag":null,"sections_3_section_content_2_resource":null,"_sections_3_section_content_2_resource":null,"sections_3_section_content_2_overrides":null,"_sections_3_section_content_2_overrides":null,"sections_3_section_content_2_heading_override":null,"_sections_3_section_content_2_heading_override":null,"sections_3_section_content_2_text_override":null,"_sections_3_section_content_2_text_override":null,"sections_3_section_content_2_image_override":null,"_sections_3_section_content_2_image_override":null,"sections_3_section_content":["text","single_image","text"],"_sections_3_section_content":"field_67df2ade4f340","sections_4_section_content_0_heading":"","_sections_4_section_content_0_heading":"field_67df2c524f356","sections_4_section_content_0_text":"According to <a href=\"https:\/\/www.bain.com\/insights\/luxco-2030-a-vision-of-sustainable-luxury\/\" target=\"_blank\" rel=\"noopener\">Bain &amp; Company\u2019s vision of luxury in 2030<\/a>, luxury is set to be defined as \u2018what is beautiful and good\u2019. Offering a high degree of personalisation, incorporating products into events that are of limited edition or which are made to order will bring an elevated exclusivity to parties and events while cutting back on global product backstock.\r\n\r\nAs luxury consumer trends translate into luxury event trends, we expect to see a rise in requests from party hosts and party goers to be able to trace the provenance of products and consumables in place at their events. More emphasis will also be placed on sourcing locally. Data on the environmental and social impact of suppliers will become a more prominent part of the event brief.\r\n\r\nIt is also expected that individuals will be looking to offset the environmental impact of their event or function by donating to a charitable foundation. Again, such event trends are currently more often seen in action at corporate functions, such as global conferences and employee engagement events, but we know that similar requests from our private clients will not be far behind.","_sections_4_section_content_0_text":"field_67df2ba54f342","sections_4_section_content_2_heading":null,"_sections_4_section_content_2_heading":null,"sections_4_section_content_2_text":null,"_sections_4_section_content_2_text":null,"sections_4_section_content":["text"],"_sections_4_section_content":"field_67df2ade4f340","sections_5_section_content_0_heading":"","_sections_5_section_content_0_heading":"field_67df2c524f356","sections_5_section_content_0_text":"While Ralph Lauren, renowned the world over for its philosophy of timelessness, continues its decades-long evolutionary journey to remain the final word in American luxury, so too is the private luxury event industry evolving.\r\n\r\nIn short,\u00a0 it will take a careful balance of technology and human intuition to help organisations respond to major expectations among consumers of tomorrow\u2019s luxury.\r\n\r\nIf you\u2019re looking for <a href=\"https:\/\/www.mgnevents.co.uk\/insights\/host-immersive-experiences\/\">inspiration<\/a>, more information on the latest event trends or to book a consultation, <a href=\"https:\/\/www.mgnevents.co.uk\/insights\/\">visit our blog<\/a> or speak to one of our dedicated event planners. 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