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The venue\u2019s largest space, the Porter Tun, would be used for the plenary sessions and the smaller rooms were perfect for the activations.","_sections_3_text":"field_67e6dcb990e00","sections_4_hero_media_type":null,"_sections_4_hero_media_type":null,"sections_4_hero_image":null,"_sections_4_hero_image":null,"sections_4_optional_video_url":null,"_sections_4_optional_video_url":null,"sections_5_text":"We worked closely with our client\u2019s in-house graphic designer to develop the futuristic Nexus 2030 event brand which would encapsulate the connection between the company\u2019s mission, vision and values and future aspirations. The branding was then applied throughout the venue, from welcome signage and branded reception desk to signage for each of the activation zones. We also created bespoke animations that were displayed on the main plenary screen and digital displays that were positioned throughout the venue.","_sections_5_text":"field_67e6dcb990e00","sections_6_image_1":"1811","_sections_6_image_1":"field_67e6dd8090e16","sections_6_image_2":"1808","_sections_6_image_2":"field_67e6dd8790e17","sections_7_text":"On the day, our team was on hand to meet and greet delegates as they arrived to register and receive their name badges and LED lanyards. Roaming moonbot stilt walkers created visual impact right from the start and created a great sense of anticipation. Drinks and breakfast bites were served before everyone was invited to enter the Porter Tun where we had installed an impressive stage set that featured a huge 9m LED wall and projected branded custom gobos for added effect. 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He literally threw a one-person music festival and every single song was improvised. Brilliantly weaving in the <a href=\"https:\/\/www.mgnevents.co.uk\/insights\/brand-festivals-how-to-plan-a-high-impact-experience-that-connects-people-purpose-and-performance\/\">company\u2019s values<\/a> to his performance, he also persuaded delegates to join him on stage and become part of the act. His energy and enthusiasm was contagious and he really connected with the audience.\r\n\r\nDelegates were definitely wowed by this unexpected start to the day\u2019s proceedings! And there was more surprise when everyone\u2019s lanyards simultaneously lit up in a range of six colours. The colours represented the groups in which delegates would be for the activations.","_sections_10_text":"field_67e6dcb990e00","sections_10_author":null,"_sections_10_author":null,"sections_10_title":null,"_sections_10_title":null,"sections_11_text":null,"_sections_11_text":null,"sections_12_tag":null,"_sections_12_tag":null,"sections_12_heading":null,"_sections_12_heading":null,"sections_12_button":null,"_sections_12_button":null,"sections_13_heading":null,"_sections_13_heading":null,"sections_13_quote_cards":null,"_sections_13_quote_cards":null,"sections_14_text":"Embedding the company\u2019s new values in everyone\u2019s minds was an opportunity for us to link each value with an activity that would encourage participation and be fun, whilst also delivering a core business message \u2013 this is where our creative thinking really came to the fore. This element of the conference also presented our biggest logistical challenge. 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